Quote Durham Giant="Durham Giant"ITV has no LIVE sport now.
They could do with something to fill that gap.
One game on a Friday and one on a saturday or sunday with a mixture of being on ITV 1 and ITV 2 for a fraction of the cost would be a good starter for them to get back into the sports business.
They are very strong where RL is strong and if we marketed the game properly and had someone sensible negotiating a contract could easily move to ITV.
If we won the WC this year the game could take off in leaps and bounds,
Unfortunatley none of the above is going to happen.'"
We're more likely to get on ITV4, but in the digital age where everyone has access to ITV4, this shouldn't be an issue.
as for SKY, while I get the argument that they have already built their empire, if they lose more rights people will start to cancel. It isn't just the Champions League they have lost, they have also lost domestic RU. And while the Premier League is still the biggest draw by some distance, people will start to question whether they can do without the cost and just watch the football in the pub instead.
Whatever happens I think one the main aims of the next TV deal has to be to get a regular highlights package on free to air TV at a sensible time and shown nationally. We need to end this BBC farce where its shown on the M62 only at various times in the middle of the night. We should make them guarantee us that slot after MOTD2 on a Sunday nationally.