Rugby League supporters have been invited to contribute to the ‘reimagining Rugby League’ consultation currently being conducted by the sport’s strategic partner IMG.
A survey has been launched today through the RFL and Super League digital channels Rugby League Fan Survey (qualtrics.com), and will close at the end of August.
It covers a range of key areas such as viewing habits and preferences, competitions, and overseas clubs.
The consultation involves all key stakeholders including clubs, partners, the media, players and coaches.
The outcomes from the survey will be considered alongside the outcomes from the other consultations and IMG’s expert industry knowledge. IMG’s recommendations will be presented to clubs in late September – after the Women’s and Men’s Super League Grand Finals.
IMG’s strategic review forms part of the first phase of the 12-year partnership with Rugby League. It is running alongside digital transformation powered by IMG’s digital sports arm Seven League and a review of the sport’s brand led by Endeavor’s 160over90.
The partnership with IMG followed the realignment of Rugby League’s governance which has seen the creation of a new venture, RL Commercial – and more recently, the appointment of Frank Slevin as its inaugural Chair, and Ed Mallaburn, IMG Media’s head of sport, as a second Board member.